Julian Bez

Here’s what I was just reading over at Matt Cutts’ Blog, in an article about SEO Mistakes:

I don�t recommend that people use CSS to hide text, and I don�t recommend that they document it, either.

So what does that mean? Is it really not clever to use common CSS hiding methods? That would mean that one had to eliminate all “display: none“, “visibility:hidden“, and “text-indent: -xxxxx“, etc. And it would somehow mean that Google does actually interpret all CSS code on your website. I dunno if that is a good thing. That way, it’s possible that Google drops good resources out of the SERPs. Just think of all the blogs that use CSS. Most of them use “display: none” or something like that, too. If Google really thinks they can fight spam by looking for thing hidden via CSS, they have to have a very smart algorithm. One that ensures that sites with i.e. image-replacement are not considered irrelevant.

In a comment, Matt says that if you�re straight-out using CSS to hide text, don�t be surprised if that is called spam. Yes, okay. But… How will Google know? Where is the difference if you are an automated search-robot?

Phoenixrealm has a good post about why Shaun Inman‘s new stats tool Mint is not that good as people tell you it is.

I really dislike that dozens of people are talking about the same thing in every blog I read. It doesn’t make the application any better. And I don’t know why I should pay 30$ for something like that, even the demo is not available at the moment. Sorry, but I spent my money elsewhere.

Update: That one is nice:

…MINT, on which I spent $30 was such a piece of sh*t that it just did not work. Support� what is that. Buyer Beware on that one.

Continue reading I don’t like Mint

Targeting your audience is a very important thing to think about when you’re about to write a new weblog article. I think there is need to focus on someone when writing an article. You need to make sure that there is actually someone who wants to read it. It’s the same with movies. They have a specific idea of which people should see a movie, otherwise producers and directors would not think about making it.

There a several groups you can think of when writing a new article:

Google

What you want: Visitors that come via a search engine. Continue reading Target your audience