Targeting your audience is a very important thing to think about when you’re about to write a new weblog article. I think there is need to focus on someone when writing an article. You need to make sure that there is actually someone who wants to read it. It’s the same with movies. They have a specific idea of which people should see a movie, otherwise producers and directors would not think about making it.
There a several groups you can think of when writing a new article:
What you want: Visitors that come via a search engine.
The first important thing to think about here is the title of your article. It should fit to what the potential visitor is looking for in Google. So the title should include the keywords you think people are using in their queries. Google will rank pages higher if the keywords appear in the title tag. That is where your title should appear in WordPress or any other blogging tool.
Also, make sure that you’re using the keywords you want to target in your article. When writing about your topic, stick to the important facts in the first few paragraphs. People do not even spend a second on a page they found through a search engine, when this page does not appear to have the information one looked for.
I think adding outgoing links to pages with the same topic is a good idea, too, since Google recognizes outgoing links.
Bookmarks
What you want: Visitors that bookmark your page and add it to large bookmarking site like del.icio.us, furl, digg, etc.
Get people to bookmark your pages is more complicated. First, you need to write a good article. One that people want to read. It should contain interesting facts or things, something like that. With the bookmarking sites, your article should make people feel “Oh, this could be useful in the future – not only for me”.
The other way to get into lists like del.icio.us‘ popular sites is to write an article about del.icio.us or something that is really useful for del.icio.us users. Like my article about Extremely-fast del.icio.us bookmarking.
Regular readers
What you want: Keeping regular readers subscribed, get them to read an article, resonance.
Targeting an article on regular readers is not that difficult, since they read your site regularly. Most people will read your blog through the RSS feed they subscribed to. That is why you should pay attention on the title you choose for your article. Good titles make people click on it and visit your site. Others make them not even read the description given in the feed.
If you have a lot of regular readers, you can target them and you get bookmarks automatically.
People with same interests
What you want: Others to link to your article.
That is very much related to bookmarks. Make sure the article is interesting and contains useful information. Then you can contact other bloggers and tell them to check out the article. If they like it, they will mention it in their blog, maybe. Nothing easier than that, huh?
Conclusion
Targeting your audience should just give you an idea who you can think of when writing an article. Just have in mind that someone should read it. Do not write articles, just because you have to. Every target audience is related to another, so writing for someone is just the beginning. It is likely that you will attract other visitors, too. And that’s of course not a bad thing.
Pingback: Such Stuff()